MyStarPick runs Miss Korea's 70th public vote on-chain

MyStarChain says 7,855 fans cast 47,859 verifiable votes for 26 Miss Korea finalists over 15 days, with every vote recorded on a public blockchain and no tally disputes. The result extends a three-year run for the platform and sets up its next pageant vote in Singapore.

Why it matters: - MyStarChain is positioning blockchain voting as a fix for fan-vote credibility problems in pageants, awards and auditions. - The Miss Korea result gives the company another high-profile example of a public vote that fans, organizers and participants can independently verify. - The format also gives organizers a tamper-resistant participation record that can be reused for audience analytics and future campaigns.

What happened: - MyStarChain said the 70th Miss Korea public vote ran on MyStarPick for 15 days and ended with the final on Aug. 22 at COEX Auditorium in Seoul. - 7,855 participants cast 47,859 votes for 26 finalists. - Every vote was written on-chain, and no disputes were raised during tallying. - The vote was the third consecutive Miss Korea public vote run on MyStarPick.

The details: - Miss Korea is Korea's longest-running national pageant, and the 70th edition drew finalists from eight regional preliminaries across the country. - Fans voted by scanning a QR code on official posters. - Each vote was confirmed on the public ledger before the count closed. - MyStarChain said neither the organizer nor MyStarChain could alter the result after the fact, and participants could verify that their own vote was counted. - MyStarPick first handled the Miss Korea public vote for the 68th pageant in September 2024, returned for the 69th in July 2025 and ran again for the 70th anniversary vote this August. - Across those three editions, the format stayed the same: one tap to vote, a permanent receipt for every fan and a count stored on a public ledger instead of a privately controlled server. - Each vote on MyStarPick is recorded on a public blockchain rather than in a database controlled by the organizer or vendor. - Fans do not need a wallet or technical knowledge to vote. - The platform gives each voter a permanent receipt showing the block, transaction and time of recording. - The method is protected by MyStarChain's patented token-transfer voting technology, which sits within a portfolio of six patents across four countries. - Since its founding, MyStarChain says it has run public votes for more than 70 competitions and awards, with about 180,000 fans casting more than 2.8 million votes and zero tampering incidents. - MyStarPick works across age groups and formats, including kids and senior pageants, auditions, influencer awards and industry awards. - The platform uses a revenue-share model with no cost to the organizer. - Organizers get an iOS and Android voting app, one-tap vote verification and a partner dashboard for results and analytics.

Between the lines: - The Miss Korea repeat business suggests organizers are willing to trade a familiar voting workflow for a system that promises stronger auditability. - The company is also using pageant participation as proof that verified fan data can support broader products beyond voting. - MyStarChain's pitch is not just fairness. It is also data integrity for brands that want a traceable link between participation and audience behavior. - The public-ledger model is meant to reduce dependence on organizer trust, which has been undermined in past voting scandals and recurring allegations of bot activity in entertainment contests.

What's next: - MyStarPick will run the public vote for Miss World Singapore in November. - MyStarChain says it is also pursuing additional competitions in the Philippines and Vietnam. - The company is applying the same infrastructure to consumer marketing through a proof of concept in which verified participants receive redemption codes that can be tracked through in-store use. - Verified participation from events such as Miss Korea feeds MyStarGraph, the company's Verified Fan Intelligence Graph, which launched earlier this month and was entered in the CES 2027 Innovation Awards. - MyStarGraph turns authenticated fan votes into audience clusters, influence rankings, regional engagement maps and cultural trend forecasts for organizers and brands. - Organizers interested in a verified public vote can contact MyStarChain through mystarpick.io.

The bottom line: - MyStarChain is turning Miss Korea into a proof point for blockchain-based fan voting, then using that credibility to expand into Southeast Asia and adjacent marketing products.